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Los Cabos FAM (JUNE 23-26,2025)

5/8/2025

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SoCal ASTA and the Los Cabos Tourism Board invite you to a FAM trip to the stunning destination of Los Cabos, especially if it’s your first visit! Join us at the enchanting Hacienda Encantada Resort & Spa in Cabo San Lucas. RSVP to Patty Thorington [email protected]

REQUIREMENTS:
​Completion of the Los Cabos Specialist course is required, and the certificate should be sent to Patty Thorington once finished. Airfare and a $100 reservation fee to SoCal ASTA are not included. Travel agents only. Responses are due by May 30th, 2025.
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"Magical Kenya West Coast Road Show"coming to a city near you!

4/15/2025

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Jambo!
 
Kenya is the REAL DEAL travel destination for 2025 and we are proud to bring 22 of our Kenyan tourism partners to the USA! We hope you can join us in one of 3 cities to meet with exciting new Kenyan tourism experiences for a workshop and luncheon. You'll also receive an update from the Kenya Tourism Board, Kenya Airways and a chance to win magical Kenya prizes, including a trip to Kenya!
 
*Workshop includes lunch and complimentary parking.
 Click below to RSVP for our Magical Kenya Workshop in a city near you.
 Los Angeles - Tuesday 27 May, 2025
 San Diego - Wednesday 28 May, 2025
 San Francisco, Thursday 29 May, 2025






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ASTA On The Go: All About Celebrity Cruises

4/11/2025

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We have just a few spots left for our next ASTA On The Go with Celebrity Cruises! This event is at our Jeff Geston's home in Murrieta - you don't want to miss this!
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Register Now
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Second ASTA On The Go Event held at AmaWaterways Headquarters in Calabasas!

4/11/2025

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What an incredible time we had yesterday at our second ASTA On The Go Event held at AmaWaterways Headquarters in Calabasas! Attendees were treated to fascinating department tours and an unforgettable luncheon on the terrace by the serene creekside. It was a perfect setting to connect with fellow travel professionals and gain insight into the world of luxury river cruising. We're grateful to AmaWaterways for hosting such a special event and for providing an opportunity to explore their offerings up close. We plan to have another in September - stay tuned!
The fun doesn't stop there! We have many more ASTA On The Go events in the works as well. From unique webinars and in-person gatherings to field trips across Southern California, we're dedicated to bringing you fresh experiences and top-tier content that will enhance your travel expertise. Stay tuned for upcoming announcements, as we work hard to create engaging events that keep you at the forefront of the travel industry!
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SoCal ASTA Scholarships!

2/15/2025

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SoCAL Chapter would like to offer a $200 scholarship (reimbursement) for either ASTA River Cruise Expo 2025 or ASTA Travel Advisor Conference 2025. 

The scholarship will be paid back to the attendee with proof of registration. 
If you would like to apply, please answer the following questions:

•  Are you applying for River Cruise Expo or Travel Advisor Conference?
•  Have you attended in the past?  If so, how many times?
•  How long have you been an ASTA member?
• Please write a short paragraph stating why you believe you would be a good candidate for this scholarship.
 
We’d love to assist YOU, our SoCAL ASTA members, to attend an ASTA event in 2025. 

​Thank you!
 
For more information and to apply, send to:
Rhonda Shumway, SoCAL ASTA Treasurer
[email protected].
951-929-0033


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February 10th, 2025

2/10/2025

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Your SoCal ASTA Board just wrapped up our annual Board Meeting, and we’re thrilled about all the amazing things we have planned for this year!
Our retreat took place at the stunning La Quinta Resort, where Robyn Gallegos truly outdid herself in making us feel incredibly welcome. We gathered for our Board Meeting in one of the resort’s beautiful casitas, followed by an unforgettable private dinner in the Grgich Room. The resort’s dining staff truly goes above and beyond with their farm-to-table offerings! The chefs took the time to explain each course in detail and shared where the ingredients were sourced from. The culinary team was nothing short of exceptional!
The following day, Visit Greater Palm Springs treated us to a tailored presentation showcasing hidden gems and unique events in the area. Gary, Joanne, Oleg and Carolina answered all of our questions and explained the expansions taking place and the future of this oasis. The desert offers a treasure trove of year-round activities. Did you know you can drive a BMW in the area? After the presentation, we enjoyed lunch at the
Palm Springs Surf Club, which transforms into a lively 21+ hangout at night with surfing, lazy rivers, and a DJ. We ended our retreat with a rejuvenating spa day at
The Spa at Sec-He!
Your SoCal ASTA Board has so much in store for you this year! If you are a supplier and would like to get an ASTA ON THE GO or webinar booked, please reach out ASAP. We’ll be working hard in the coming weeks to finalize our event calendar and share all the exciting details with you. Stay tuned!
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  • Home
  • MEMBERSHIP
  • NEWS + EVENTS
  • ASTA ON THE GO
    • SUPPLIERS
  • GALLERY
  • 2025 PASSPORT TO LUXURY
  • Board Members
  • CALENDAR
  • Contact us