​Spring has Sprung, and Summer is almost here!

I hope that as a SoCal ASTA Member you have had a terrific first quarter and continue to be successfully busy!  Probably so busy that you find yourself saying, "I can't do it all!"  Of course, it's in our nature to try...but if we're to be truly successful in our business and personal lives, we must embrace the reality that we can't.  In truth, we can be so much more successful if we accept the support of colleagues, our management teams, our consortia, our vendors, and, of course, our  ASTA.
 
Just as in your personal life, you might seek an electrician. physician, gardener, or mechanic to attend to those things at which you're not the expert, so does our industry offer experts as well.
 
Look to your vendors for marketing and sales support.  Make an effort to be trained on their products and, in turn, they can make a difference in your revenue.

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