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Are you a Verified Travel Advisor? ASTA is excited to launch VeriVacation, a new platform that connects travelers with ASTA Verified Travel Advisors (VTAs). To promote VeriVacation, ASTA is launching a major advertising campaign, including two commercials on digital platforms. This is supported by one of the largest digital marketing efforts in ASTA's history. The launch follows months of planning and feedback from ASTA staff, leadership, and external partners. The ads emphasize the importance of verifying the credentials of travel advisors, especially with the rise in travel scams and misinformation. VeriVacation ensures consumers can find trusted professionals who meet ASTA's high standards. Check out the new videos they just put out.Get these in your own newsletters and social media platforms!
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  A letter from your SoCal ASTA President
Hello wonderful, busy, and successful SoCal ASTA Members! Who would have every imagined this past year? That being said, we’d better be prepared for the pent up demand for our invaluable service…so take a deep breath, take good care of yourselves, and know that ASTA has your back! What has ASTA done for you lately??? As you know, our industry is in peril. While many of us have worked through any number of challenges throughout our time, from 9/11 to commission cuts to Y2k, nothing compares to this.
Today, and with support from ASTA, our industry is launching a “Call-Your-Legislator” campaign to preserve our side of the industry. Our goal is to promote our visibility within the government, advocate for relief for all sectors within our industry, and ensure that we have a seat at the table. For our US campaign our target is 5,000 – 7,000 touch points (emails and phone calls combined). This is being done in combination with a social media program to launch tonight and over the weekend for the same effect, all targeting markets for key legislators. Right now Congress is in reconciliation for the massive economic stimulus package. If we are going to have any impact, there is no more time to act. You must start now. We expect by Monday evening or Tuesday at the latest the bill will exit reconciliation and Congress will head home. I ask to lend your hand and make some calls and send some emails to help protect our industry. Attached are talking points and email phone scripts that can be used, as well as a copy of the ASTA Relief Request for $7.7Bilion in Grants as well as $7Billion in loans. You can go to the ASTA page here to make the process easier. The travel industry requires travel agents to operate efficiently and effectively. Each of us has seen the concern and fear by all travelers, yet during this extraordinary time our clients time and again sing all of our praises. This is no accident; time and again you make the impossible happen. We are all on this together, and together we will succeed, Tama Holve SoCAL ASTA Chapter President March 13, 2020
Dear Colleagues in Travel, In light of the growing concerns, imposed corporate and governmental restrictions on travel and assembly, our SoCal ASTA board of directors has made the necessary decision to postpone The Diamond Awards until later this year. We look forward to honoring esteemed members in our industry and sharing our mutual success in the not-too-distant future. Rest assured, we will announce the new date with great pleasure and with anticipation that you’ll join us for what will be a much-deserved celebration! To our sponsors who have already committed, we will gladly move your reservations to our new date. Stay well and wishing you all the best during these challenging times, Tama Willetta Holve President SoCal ASTA Dinner and Presentation
February 13, 2020 6:00 PM Los Angeles Athletic Club 431 West Seventh Street Los Angeles CA 90014 Graciously hosted by: Visit Anchorage Visitors Bureau, UnCruise and Holland America! [email protected] Please note: Limited space is available. Reserve your spot today! Please click the link to register! https://www.eventbrite.com/e/asta-on-the-go-all-alaska-tickets-88788951143 February 17, 2020
6:00 pm Dinner and Presentation Panzanella Ristorante 14928 Ventura Blvd. Sherman Oaks, CA 91403 Graciously hosted by: Mr. Tom Paris & Rosa Maria GT Experiences [email protected] Please note: Limited space is available. RSVP to reserve your spot today! Please click the link to register! https://www.eventbrite.com/e/89122693375 |
