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Discover EVOKE | INSPIRE, a luxury travel brand created exclusively for travel advisors.

7/22/2026

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Join SoCal ASTA for an exclusive webinar featuring Rondah Delos Reyes tomorrow, July 23 at 11:00 AM PT and discover a luxury travel brand created exclusively for travel advisors.

Discover EVOKE | INSPIRE, a luxury travel brand created exclusively for travel advisors.
Built on the belief that travel should be restorative, transformational, and less transactional, EVOKE | INSPIRE combines decades of luxury travel expertise with personalized service, dedicated support, and thoughtfully curated independent travel experiences.

During this webinar, attendees will explore EVOKE | INSPIRE's global portfolio of luxury hotels, resorts, villas, yachts, rail journeys, and private experiences. Learn how the brand's experienced Luxury Specialists, concierge services, and end-to-end travel solutions help travel advisors create seamless, highly personalized journeys for their clients.

Whether you're new to EVOKE | INSPIRE or looking to learn more about the brand, this session will provide an overview of its products, service model, advisor resources, and commitment to supporting the success of the travel advisor community.

 Date: Thursday, July 23
 Time: 11:00 AM PT
 Presenter: Rondah Delos Reyes

Reserve your spot today and discover how EVOKE | INSPIRE can help you create extraordinary travel experiences for your clients.

 Register now and join us!
Register Here
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Back from ASTA Travel Advisor Conference 2026 in San Diego.

7/22/2026

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We're still riding the momentum from ASTA Travel Advisor Conference 2026 in San Diego. From inspiring educational sessions and valuable supplier meetings to reconnecting with colleagues and making new industry connections, TAC provided ideas, insights, and relationships that will continue to benefit our businesses throughout the year.

One of the highlights was seeing so many SoCal ASTA members there. It was wonderful to learn together, share experiences, and celebrate the strength of our local travel advisor community.
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Now we're already looking ahead to ASTA Travel Advisor Conference 2027 in Orlando, and registration is open! If you haven't registered yet, we encourage you to make plans to join us for another incredible opportunity to learn, grow, and connect with fellow travel professionals.
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ASTA'S Travel Advisor Conference 2026 in San Diego:

3/10/2026

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May 27–29, 2026 | San Diego, California

The ASTA Travel Advisor Conference 2026 is coming to San Diego, making this premier industry event truly in our own backyard. Taking place May 27 through May 29, 2026, the conference brings together travel advisors, suppliers, host agencies, and industry leaders for three days of education, connection, and business growth.


This year’s conference will be hosted at the Gaylord Pacific Resort & Convention Center in Chula Vista, a stunning new waterfront property offering expansive meeting space, upscale accommodations, and a resort-style atmosphere. The venue itself is an exceptional showcase of Southern California hospitality and an ideal setting for learning, networking, and collaboration.

Attendees can expect dynamic educational sessions, multiple learning tracks tailored to advisors at every stage of their business, and valuable opportunities to strengthen supplier relationships and connect with peers from across the country. From practical insights to forward-looking industry discussions, this conference is designed to help advisors grow, adapt, and succeed.
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With the conference located so close to home for our SoCal ASTA community, this is a rare opportunity to attend a national-level event without extensive travel. Space is limited, and attendance is expected to fill quickly. We strongly encourage members to register early and take advantage of this outstanding event happening right here in Southern California.
Register Here
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SoCal Passport to Luxury 2025 Recap

11/5/2025

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Hello All, Hello Fall!

Your SoCal ASTA Board is wishing you a successful season and many wonderful new Festive Bookings!

If, like many of us, your bookings are coming in “last minute”, even more reason to reach out to our ASTA Supplier Partners for the professionalism and quick response you need.

For those of you who were able to join us at our annual Luxury Travel Showcase, “thank you”! We’ve heard from so many of you and our suppliers that made the evening possible, that it was both enjoyable and educational. An incredible evening filled with one-on-one conversations, wines of the world, a delicious dinner, and fabulous prizes!

Thanks to our Platinum Sponsor AmaWaterways, Gold Sponsor Tourism Australia, and Keynote Speaker Zane Kerby, ASTA’s President & CEO, whose presentations helped make this memorable night possible.


Stay tuned for our future events, including ASTA on the Go, (designed to bring our supporting vendors to your area), Webinars to bring learning to your desk, and educational trips for members only.

 Thank you for your support of ASTA, crucial for ASTA to be able to support YOU!
 With all the best wishes,

 Tama Holve and the entire SoCal ASTA Board.
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Get Ready for SoCal ASTA’s Premier Event of the Year!

7/30/2025

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Passport to Luxury Showcase 2025
 October 14, 2025
 At The Sheraton Universal Hotel

To Our Valued Suppliers:
There are only 2 days left to take advantage of early bird pricing for the 2025 SoCal ASTA Passport to Luxury Showcase!
This exclusive opportunity to connect with top travel advisors in a glamorous Old Hollywood setting is one you won’t want to miss.

To Our Travel Advisors:
Save the date!
SoCal ASTA invites you to join us for an unforgettable evening of luxury inspiration, networking, and elevated travel experiences.

We're thrilled to welcome our Special Guest, Zane Kerby, ASTA’s President & CEO, whose leadership continues to strengthen and advocate for the travel advisor community nationwide.

Stay tuned for registration details coming soon — but for now, mark your calendar for October 14, 2025.

 For questions or more information, reach out to us at [email protected]

Let’s make magic happen in 2025!


 #passporttoluxury 

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  • Home
  • PASSPORT TO LUXURY 2026
    • SUPPLIERS REGISTRATION
    • GALLERY PASSPORT TO LUXURY
  • MEMBERSHIP
  • NEWS + Resources
  • ASTA ON THE GO
    • SUPPLIERS
  • GALLERY
  • CALENDAR
  • EXECUTIVE BOARD
  • CONTACT US