 Hello All, Hello Fall! Your SoCal ASTA Board is wishing you a successful season and many wonderful new Festive Bookings! If, like many of us, your bookings are coming in “last minute”, even more reason to reach out to our ASTA Supplier Partners for the professionalism and quick response you need. For those of you who were able to join us at our annual Luxury Travel Showcase, “thank you”! We’ve heard from so many of you and our suppliers that made the evening possible, that it was both enjoyable and educational. An incredible evening filled with one-on-one conversations, wines of the world, a delicious dinner, and fabulous prizes! Thanks to our Platinum Sponsor AmaWaterways, Gold Sponsor Tourism Australia, and Keynote Speaker Zane Kerby, ASTA’s President & CEO, whose presentations helped make this memorable night possible. Stay tuned for our future events, including ASTA on the Go, (designed to bring our supporting vendors to your area), Webinars to bring learning to your desk, and educational trips for members only. Thank you for your support of ASTA, crucial for ASTA to be able to support YOU! With all the best wishes, Tama Holve and the entire SoCal ASTA Board. 
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 Passport to Luxury Showcase 2025
October 14, 2025 At The Sheraton Universal Hotel To Our Valued Suppliers: There are only 2 days left to take advantage of early bird pricing for the 2025 SoCal ASTA Passport to Luxury Showcase! This exclusive opportunity to connect with top travel advisors in a glamorous Old Hollywood setting is one you won’t want to miss. To Our Travel Advisors: Save the date! SoCal ASTA invites you to join us for an unforgettable evening of luxury inspiration, networking, and elevated travel experiences. We're thrilled to welcome our Special Guest, Zane Kerby, ASTA’s President & CEO, whose leadership continues to strengthen and advocate for the travel advisor community nationwide. Stay tuned for registration details coming soon — but for now, mark your calendar for October 14, 2025. For questions or more information, reach out to us at [email protected] Let’s make magic happen in 2025! #passporttoluxury  Thank you to everyone who joined us last night at Anthony’s Lounge & Ristorante for an incredible evening of connection, conversation, and culinary delights!
A heartfelt thank you to Ruben Maciel with Visit Baja California Sur, who shared exciting updates and insights about the stunning destinations that make up Baja California Sur — from La Paz to Loreto to vibrant Los Cabos. His passion for the region reminded us all why this destination continues to shine for luxury travelers and adventure seekers alike. We were also surprised and delighted by the presence of Mariana Vona with Noble House Hotels & Resorts, who gave us a glimpse into the beauty and exclusivity of Corazón Cabo Resort & Spa — a spectacular oceanfront property in the heart of Cabo San Lucas offering elevated experiences with unbeatable views. Looking ahead… We’re excited to announce another intimate event coming up this Tuesday in Santa Barbara with Visit Baja California Sur. Space is extremely limited to keep the conversation personal and meaningful, so if you're interested in attending, don't wait to RSVP! Thank you again to all who attended — we love seeing our SoCal travel advisor community come together in support of growing destination knowledge and partnerships.  The ASTA Travel Advisor Conference is the leading event for professionals across the entire travel industry—from brand-new advisors just starting out to experienced advisors, travel suppliers, host agency leaders, and consortia partners. Designed with something for everyone, the conference delivers targeted education and practical tools to help you grow, protect, and future-proof your business.
Attendees can choose from three tailored learning tracks:
Beyond education, the conference fosters meaningful industry-wide connections, bringing together professionals dedicated to raising the standard of excellence. Whether your goal is to sharpen your skills, expand your network, or lead industry change, this event equips you with the knowledge and support to succeed. San Diego offers travel advisors an inspiring blend of professional development and firsthand discovery. While attending the 2026 Travel Advisor Conference, advisors can explore the city's dynamic offerings—from the vibrant Gaslamp Quarter to the scenic waterfront of San Diego Bay. With its year-round sunshine, rich cultural attractions, and family-friendly venues like the world-famous San Diego Zoo and Balboa Park, the city provides ample content for client recommendations. Advisors can experience luxury resorts, culinary hotspots, and unique neighborhoods, equipping them with personalized insights to better serve clients seeking everything from beach escapes to urban adventures in Southern California. Attendees of the 2026 Travel Advisor Conference will gather at the stunning new Gaylord Pacific Resort & Convention Center in Chula Vista, CA—an ideal venue that blends luxury, functionality, and inspiration. Opened in May 2025, this $1.3 billion waterfront property features 1,600 guest rooms, nearly half a million square feet of meeting space, a 4.25-acre water park, 12 dining options, and premier wellness amenities. Just minutes from downtown San Diego and part of a vibrant bayfront redevelopment, the resort offers an unforgettable experience for both business and leisure. |
