Dear SoCal ASTA Members,

We’ve just returned from an incredible ASTA Travel Advisor Conference (TAC) 2025 in Salt Lake City and what an inspiring experience it was! It was amazing to see so many familiar faces and to welcome new ones into our ASTA family. Our Southern California Chapter was proudly represented, with many of our Board members in attendance, learning, networking, and continuing to raise the bar for professionalism in our industry.

We’re beyond thrilled to share that two of our very own SoCal ASTA leaders were honored on the national stage:

Honoring Tama Holve – Southern California ASTA Chapter President of the Year
It is my absolute honor to recognize a truly outstanding leader in our industry. Someone whose dedication, vision, and passion have elevated the Southern California ASTA Chapter to new heights.

I’d like to celebrate our ASTA Chapter President of the Year Tama Holve! Tama’s leadership over the past seven years has been nothing short of extraordinary. Under her guidance, the chapter has doubled its Board of Directors, launched monthly newsletters, and hosted consistent, valuable events for members. She’s championed ASTA scholarships for memberships and national events, making sure opportunity is always within reach for our community.

Thanks to her unwavering commitment, Tama hasn’t just built a stronger chapter she’s built a thriving, supportive community. One that’s better connected, more informed, and future-ready.

Her leadership embodies what ASTA stands for, and this award is a testament to her incredible contributions… We celebrate Tama Holve—ASTA Chapter President of the Year!”

Congratulations to Rhonda Shumway – ASTA President's Travel Advisor Leadership Award“Rhonda Shumway - Owner, TerraMar Travel, Inc.

”With nearly three decades of experience, Rhonda is not only the owner of TerraMar Travel, Inc.—a successful boutique host agency, she’s also a trusted mentor and passionate advocate for the travel industry. Her dedication to mentoring new agents, serving on the ASTA National Board as SBN Director, and volunteering throughout her community is an inspiration to all.

Rhonda exemplifies what it means to lead with purpose and integrity, and we’re incredibly proud to see her nationally recognized for her outstanding contributions to the travel profession.

Setting the StandardWe couldn’t be more proud to have two phenomenal women—Tama Holve and Rhonda Shumway on our leadership team. Their passion, service, and mentorship continue to set the standard for our chapter and help all of us grow and thrive in our careers.


Mark Your Calendars: ASTA TAC 2026 is Coming to San Diego!We’re so excited to announce that next year’s ASTA Travel Advisor Conference will be held in San Diego!

This is a unique chance to attend ASTA’s biggest event right here in our own backyard. The dates are set for May 27-29!

early bird registration ends TOMORROW! don’t miss out!

Let’s continue to support one another and elevate the profession we love.
​See you soon at our next event and at TAC 2026!

Warm regards,
Your SoCal ASTA Chapter Board

SoCal ASTA and the Los Cabos Tourism Board invite you to a FAM trip to the stunning destination of Los Cabos, especially if it’s your first visit! Join us at the enchanting Hacienda Encantada Resort & Spa in Cabo San Lucas. RSVP to Patty Thorington [email protected]

REQUIREMENTS:
​Completion of the Los Cabos Specialist course is required, and the certificate should be sent to Patty Thorington once finished. Airfare and a $100 reservation fee to SoCal ASTA are not included. Travel agents only. Responses are due by May 30th, 2025.